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A Corporate Social Media Policy: Do You Really Need One?

August 29th 2009. By Kent Huffman, CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman   The explosive growth of Twitter, LinkedIn, Facebook, MySpace, and a host of...

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Is Financial Services Industry really Social?

October 13th 2009. By Alex Romanovich, Social2B According to ENGAGEMENTdb’s recent “Ranking the Top 100 Global Brands” report on how deeply global brands are engaged in Social Marketing, big financial...

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Is Social Media Just Another Channel? The Potential of Social Media for B2B...

February 9th, 2010. By Alex Romanovich, Social2B   Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how...

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Crowdsourcing: Future model for big corporations or outcome of socialization?

By Alex Romanovich, Social2B “No matter who you are, most of the smartest people work for someone else”. – Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe of Wired...

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Move over Don Draper – Ad Agencies Must evolve to survive…and prosper again

Why Agencies Must Lead and Create Their Future   By Alex Romanovich, Social2B   The Challenge Just as the fascination with all things Mad Men is at its height, advertising agencies themselves are...

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Big Apple Academy

Clients Goals and Objectives, Challenges To become the leading private educational institution for K-12, utilizing the latest technologies and methods for education delivery, teacher and student...

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The CMO Club

Clients Goals and Objectives, Challenges To create the world’s largest and most integrated offline and online professional network of top Chief Marketing Officers (CMOs), while assisting CMOs with...

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Top 11 Predictions for Social Media Marketing in 2011

By Marina Shapiro ‘Out with the old, and in with the new.’  The industry of Social Media Marketing is maturing and we are predicting a new dawn for the Social Media revolution. So, what will it mean to...

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EuroSpaClub International

Clients Goals and Objectives, Challenge More and more Americans are becoming frustrated with the US Healthcare system, the quality of care and rising costs. EuroSpaClub is introducing a new concept to...

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Hearst Publishing(Newspaper Division)

Clients Goals and Objectives, Challenge Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable...

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